A) Projects Arab World - International Training Programmes

The ADB develops innovative, practical training programmes to enhance the qualifications and professional knowledge of management personnel and other staff employed in the national and international publishing sectors.

International Training Programmes for Publishers from the Arab World

• Vocational training project for publishers and management staff in Egyptian publishing houses in Cairo in cooperation with the international department of the Frankfurt Book Fair, the Goethe-Institut Cairo and the Association of Arab Publishers (since 2007)

• Vocational training project for publishers and management staff at Arab publishing houses in Abu Dhabi in co-operation with Kitab and the Goethe-Institut Gulf-Region (since 2009)

Target groups

• Publishers, Chief Executive Officers and Senior Managers in Arab publishing houses
• Experienced Publishing Staff
• Newcomers to the Publishing Sector

Examples of programme schedules

B) International Conference Munich  

in co-operation with SIPA (the Specialized Information Publishers Association) and VNR Verlag für die Deutsche Wirtschaft

• Experts from the United States and Europe hold talks on and discuss new markets, new technologies and economically viable (online) business models
• The conference is intended for skilled personnel, senior executives, managing directors and other decision-makers from international trade and special-interest publishers
• Being partly interactive, the programme enables participants to exchange information and views on current developments with colleagues from the USA, the UK, Germany, France, Poland, Russia and other countries.

International Conference 2009

SIPA Munich 2009 - Specialized Information Publishing: 
Profiting with New Media, New Markets and New Business Models

International Conference 2010

SIPA Munich 2010 - Specialized Information Publishing:
Building Profit! Digital Strategies for Success in Today's Specialized Information Marketplace