A) International Training Programmes

The ADB provides and develops innovative, cost-effective and high quality training programmes for publishers, management executives and other staff members working in the publishing and media business on a national as well as international level.

International E-Publishing Course ADB

In the age of growing digitalization and increased online activity, media enterprises and publishers face the challenge of building up and consolidating digital publishing know-how within their companies.

The Academy’s five-day International E-Publishing Course has been designed to equip publishing executives with the knowledge, insight and skills to develop successful digital publishing models.

The course covers all the stages of realizing e-business in publishing houses from strategy development to digital marketing to technical implementation. New business models, project management processes and production issues will be discussed so that the participants will gain an awareness of all the steps involved in the development of digital products.

In this practical and interactive course, excellent speakers from the e-business and the publishing industry will share the lessons that have been learned by pioneering digital publishers along with techniques and methods that have proven to be profitable.

Who should attend?
The International E-Publishing Course is designed to bring upper-level publishing professionals together with leading experts from the digital publishing world. It is of particular interest for publishers, executives and senior managers, who are involved with transforming their businesses in today’s new digital economies.

// Detailed information

International Training Programmes for Publishers from the Arab World

• Vocational training project for publishers and management executives in Egyptian publishing houses in Cairo in cooperation with the international department of the Frankfurt Book Fair, the Cairo branch of the Goethe-Institut and the Association of Arab Publishers (since 2007)

• Vocational training project for publishers and management executives at Arab publishing houses in Abu Dhabi in co-operation with Kitab and the Gulf branch of the Goethe-Institut (since 2009)

Target groups

• Publishers, Chief Executive Officers and Senior Managers
• Experienced Publishing Staff
• Newcomers to the Publishing Sector

Examples of programme schedules

B) International Conference Munich  

 SIPA Munich − Business-Building Secrets for Specialized Information Publishers

In co-operation with SIPA (the Specialized Information Publishers Association)

• Experts from the United States and Europe hold talks on and discuss new markets, new technologies and economically viable (online) business models
• The conference is intended for skilled personnel, senior executives, managing directors and other decision-makers from international trade and special-interest publishers
• Being partly interactive, the programme enables participants to exchange information and views on current developments with colleagues from the USA, the UK, Germany, France, Russia and other countries.

International Conference 2009

International Conference 2010

International Conference 2011

International Conference 2012