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Header SIPA Munich 2010—Specialized Information Publishing: Building Profit! Digital Strategies for Success in Today's Specialized Information Marketplace

SIPA Munich 2010—Specialized Information Publishing: Building Profit! Digital Strategies for Success in Today's Specialized Information Marketplace

Literaturhaus SIPA (Specialized Information Publishers Association, Washington), VNR Verlag für die Deutsche Wirtschaft AG (Bonn) and Akademie des Deutschen Buchhandels (Munich) want to ensure that you are aware of our next event in Munich, April 14-16th, 2010.
If there is an 'International Meeting' of publishers in Specialized Information from all over Europe and the US you cannot afford to miss, this is it!

The international conference will address the key areas:

Product Transition from Print to Online

Marketing Transition - From Print to Digital Marketing

Crossmedia Strategies

Country Cases/Successful Business Models

SIPA This Specialized Information Publishing Event is an intensive 1 ½ -day conference that will feature lectures, panels, roundtables and break-out sessions. In addition to hearing from experts from all over Europe, you will have many opportunities to speak with your peers from the US, the Netherlands, Great Britain, Germany, Russia etc. at networking meals and events in Munich.

Program

(Detailed program)

Wednesday, April 14^th
17:00 – 19:00	COCKTAIL RECEPTION FOR ATTENDEES
Thursday, April 15^th
9:00 – 9:30	REGISTRATION & COFFEE RECEPTION
9:30 – 9:45	Conference Welcome & Overview Helmut Graf, VNR Verlag für die Deutsche Wirtschaft, Germany & Andy McLaughlin, PaperClip Communications, USA more
9:45 – 10:15	Specialized Information 2010: Strengths, Trends and Opportunities Presenter: Ed Coburn, Harvard Health Publications, USA more
10:15 – 11:00	Business Case Study: Building an Online Research Tool From a Print Loose Leaf Product: Creating User-Friendly Online Content from Static Data Presenter: Dr. Ludger Kleyboldt, Neue Wirtschaftsbriefe, Germany more
11:00 – 11:15	COFFEE & NETWORKING BREAK
11:15 – 12:00	Building User Friendly Content: Tools, Apps and Widgets Moderator: Andy McLaughlin, PaperClip Communications, USA Panel: Florin Campeanu, Rentrop & Straton, Romania Reiner Geber, WEKA Austria, Austria Phil Binkow, The Accounts Payable Network, USA Robin Crumby, Melcrum Publishing, UK more
12:00 – 12:45	Business Case Study: Building a Successful Membership Portal Presenter: Phil Binkow, The Accounts Payable Network, USA more
12:45 – 13:30	LUNCH BREAK
13:30 – 14:00	CEO Chat Hear four CEO / Publishers talk about the most pressing issues of the day and field questions from the audience. Learn more about the business strategies that are creating new revenue streams, reinventing the content mix and building the bottom line.
14:00 – 14:30	Interactive Roundtables 1- Establishing SEO in a Multi-Divisional and Geographically Spread Publishing Group Presenter: Christian Rose, Weka Business Information, Germany 2- Editorial & Marketing. From Print to Online and Back Presenter: Florin Campeanu, Rentrop & Straton, Romania 3- Research/Consultancy: How to Turn a Newsletter into a 20,000 Euro Membership Service Presenter: Robin Crumby, Melcrum Publishing, UK 4- Paid Membership Websites – How to Generate Online Profits Presenter: Filip Nowicki, Wydawnictwo Wiedza i Praktyka, Poland 5- 10 Top Tips for E-Mail-Marketing. Do You really need Targeting? Presenter: Dr. Harald Feldkamp, VNR Verlag für die Deutsche Wirtschaft, Germany 6- Twitter, Blogs and Video – Using Online Tools to Draw Attention to Your Product and Your Brand Presenter: Bob Coleman, Coleman Publishing, USA more
14:30 – 15:15	Moving Content Online: Practical Solutions to Common Problems Presenter: Wout van der Poel, WEKA Netherlands, Netherlands more
15:15 – 15:30	COFFEE & NETWORKING BREAK
15:30 – 16:15	Combining Software with Content as a Business Model: Making People more Productive Presenter: Dr. Michael Röchner, Addison Software, Germany more
16.15 – 17:00	Monetizing Google: Strategizing for Search, Your Content and Building Revenue Presenter: Niels Dörje, Partner of Tandler Doerje Partner, Germany more
17:00 – 17:15	Wrap of the Day. Question and Answers with Speakers Presenter: Andy Mc Laughlin, PaperClip Communications, USA more
17:15 – 18:15	COCKTAIL RECEPTION
19:00	BAVARIAN DINNER
Friday, April 16^th
8:00 – 8:30	COFFEE RECEPTION
8:30 – 9:15	E-Sales Campaigns: What’s Working, What’s Not & What We’ve Learned Presenter: Denise Elliot, Kiplinger Washington Editors, USA more
9:15 – 10:00	Dancing with Bears: Learning the Essential “E”-Moves on the Russian Professional Publishing Market Presenter: Holger Zscheyge, Infotropic Media, Russia more
10:00 – 10:15	COFFEE & NETWORKING BREAK
10:15 – 11:00	Interactive Roundtables 1- Establishing SEO in a Multi-Divisional and Geographically Spread Publishing Group Presenter: Christian Rose, Weka Business Information, Germany 2- Editorial & Marketing. From Print to Online and Back Presenter: Florin Campeanu, Rentrop & Straton, Romania 3- Research/Consultancy: How to Turn a Newsletter into a 20,000 Euro Membership Service Presenter: Robin Crumby, Melcrum Publishing, UK 4- Paid Membership Websites – How to Generate Online Profits Presenter: Filip Nowicki, Wydawnictwo Wiedza i Praktyka, Poland 5- 10 Top Tips for E-Mail-Marketing. Do You really need Targeting? Presenter: Dr. Harald Feldkamp, VNR Verlag für die Deutsche Wirtschaft, Germany 6- Twitter, Blogs and Video – Using Online Tools to Draw Attention to Your Product and Your Brand Presenter: Bob Coleman, Coleman Publishing, USA more
11:00 – 11:45	Building Workflow Solutions from Print Products Presenter: Louise White, Incisive Media, UK more
11:45 – 12:30	The Top Six Secrets Every Publisher needs to Know Presenter: Andy McLaughlin, PaperClip Communications, USA more
12:30 – 12:45	Conference Close Helmut Graf, VNR Verlag für die Deutsche Wirtschaft, Germany