SIPA Munich 2012: From print to digital and tablet publishing − Giving customers the content they need in a format they demand
4th Specialized Information Publishing Conference
hosted by SIPA (Specialized Information Publishers Association, Washington), VNR Verlag für die Deutsche Wirtschaft AG (Bonn) and Akademie des Deutschen Buchhandels (Munich).
March 28-30th, 2012 · Munich, Germany · Literaturhaus
Our customers crave focused, accurate quality content that will solve a specific problem, now. But we live in an era of information overkill. There is just too much information in too many formats, most of it not relevant to our customers’ needs.
In order to be profitable in today’s commercial content market, media companies—we’re not simply publishers anymore!—need to connect directly with individual customers and sell them the content they need.
In today’s world, we need to make many different decisions before we deliver our content to our customers. Will the content be a conference, a newsletter, a book, a video, an elearning module? Or will it be all of those things? Then comes the question of format. Will the conference be physical or virtual? Will it be a webinar? Will the newsletter be print, email or web-based? And how do we price it? Do we have one price across platforms and formats, or multiple levels of pricing? So many choices.
This event will clearly and thoughtfully address these questions. It will also help you piece together a road map to deliver specific pieces of relevant content to a customer in the format they want at a price point they can afford. (and contributes positively to your bottom line).
When you leave the event you will have the tools you need to develop a solid plan of action for delivering your content.
The conference sessions will cover the following topics:
- The future of publishing – Anywhere, anytime, anyhow
- What’s next in mobile – Monetizing mobile sites and apps
- Mobile content delivery and its opportunities for marketing, audience development and new revenue streams
- New technologies and workflow requirements
- Successful business and revenue models for publishers
- Marketing strategies online and offline – What’s working?
- Moving from print to digital – Developing new products
- Effective mobile and social media marketing
- Product delivery and direct sales channels
- Business and pricing strategies for multi-platform content
- E-learning – The right strategies for different market sectors
- International in depth-case studies
Program
| Wednesday, March 28th | |
|
17:00- |
COCKTAIL RECEPTION FOR ALL ATTENDEES |
| Thursday, March 29th, 9:15-19:00 | |
| 9:15- 10:00 |
REGISTRATION & COFFEE RECEPTION |
| 10:00- 10:15 |
Conference Welcome and Overview Helmut Graf, CEO, VNR Verlag für Die Deutsche Wirtschaft AG, Germany Andy McLaughlin, President, PaperClip Communications, USA |
| 10:15- 10:45 |
Specialized Information Publishing 2012: The Year Ahead |
| 10:45- 11:30 |
New Opportunities – Mobile and Social Publishing in Africa Craig Rodney, Managing Director, Cerebra Communications, South Africa |
| 11:30- 11:45 |
NETWORKING & COFFEE BREAK |
| 11:45- 12:30 |
Merging with your Competitor and Creating a Strategy for Growth Robert Brady, President, Fortis Business Media, USA |
| 12:30- 13:15 |
Are People Prepared to Pay for News? A Case Study from a Leading Dutch Newspaper Joris van Lierop, Director Digitale Uitgeverij Product Ontwikkeling, FD Mediagroep, The Netherlands |
| 13:15- 14:30 |
LUNCH |
| 14:30- 15:15 |
Printed Content is dead. Long live Digital Content! Why the Tablet PC is the |
| 15:15- 15:45 |
Interactive Roundtable Part I 1- Key issues for CEOs and Senior Executives |
| 15:45- 16:00 |
NETWORKING & COFFEE BREAK |
| 16:00- 16:45 |
How we doubled our income from existing customers? From content to workflow – A Case Study from a UK Publisher Jeska Harrington Gould, managing director, Research Ltd., UK |
| 16:45- 17:30 |
Publishing Today: Squeezing more Juice from the Lemon Moderator: Andy McLaughlin, president, PaperClip Communications, USA Helmut Graf, CEO, VNR Verlag für Die Deutsche Wirtschaft, Germany Robert Brady, President, Fortis Business Media, USA Jeska Harrington Gould, Managing Director, Research Ltd., UK |
| 17:30- 18:30 |
COCKTAIL RECEPTION |
| 19:00 | BAVARIAN DINNER FOR ALL ATTENDEES AND SPEAKERS |
| Friday, March 30th, 8:30-13:45 | |
| 8:30- 9:00 |
COFFEE RECEPTION |
| 9:00- 9:45 |
Working in the Cloud. SaaS for Lawyers |
| 9:45- 10:30 |
Specialized Information Publishing in Russia Ingo Claus, Freelance Consultant, Germany |
| 10:30- 11:00 |
Interactive Roundtables Part II |
| 11:00- 11:15 |
NETWORKING & COFFEE BREAK |
| 11:15- 12:00 |
Product Development Case Study: CQ Roll Call Executive Briefings Meg Hargreaves, SVP & Publisher, Federal Legislative Services, CQ Roll Call, USA |
| 12:00- 12:30 |
Baunetz – How it’s built?! A specialized portal for professionals in architecture and design Jürgen Paul, Managing Director, BauNetz Media GmbH |
| 12:30- 13:00 |
Best practice - Digital publishing |
| 13:00- 13:15 |
Conference Wrap Up Helmut Graf, CEO, VNR Verlag für Die Deutsche Wirtschaft AG, Germany Andy McLaughlin, President, PaperClip Communications, USA |
| 13:45- 14:15 |
Close and Complimentary Drinks and light hors d’oeuvres |
For more information about the past conferences, please click here for SIPA Munich 2011, and here for SIPA Munich 2010.
Photos of the past conference can be found on our facebook page: Publishing Academy Munich
// Konferenzflyer als PDF
// Online Registration
information
host
speakers
date
28.03.2012 - 30.03.2012
location
Literaturhaus München
costs
895,- EUR
2 delegates: 845,- EUR each
3 delegates: 795,- EUR each
4+ delegates: 695,- EUR each
SIPA members: EUR 845
2 delegates: 795,- EUR each
3 delegates: 745,- EUR each
4+ delegates: 645,- EUR each
For early birds who register till February 29th. we offer an additional discount of 5 %!
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