Digital publishing is often challenging – the projects can vary in length, complexity and scope. However, they offer a unique opportunity for publishers to present new – enhanced – content that can be updated more easily. For users, the social reading experience is gaining more and more importance, as portals such as LovelyBooks or Readmill prove.

The Academy’s five-day International E-Publishing Course will provide you with the skills you need to manage these projects using the very latest technologies. Designed for publishing executives and senior managers, the seminar covers all stages of realizing e-business in publishing houses from strategy development to digital marketing and technical implementation.

In this practical and interactive course, excellent speakers from the e-business and the publishing industry will share what has been learned by pioneering digital publishers along with techniques and methods that have proven to be profitable.

In short, you will:

1. Discover the key issues and in-depth information on the latest trends and developments in electronic publishing
2. Get a high-level qualification designed for executives and senior managers in publishing houses
3. Learn how to implement digital business and revenue models successfully
4. Get practical e-solutions tailored to the task areas in publishing houses
5. Meet publishing colleagues and e-business experts and benfit from their international experience

Who should attend?
The International E-Publishing Course is designed to bring publishing professionals together with leading experts from the digital world. It is of particular interest for executives and senior managers, who are involved with transforming their businesses in today’s new digital economies.

Program

Strategies for E-Media – Overview

• Current trends and developments in digital publishing
• Strategy development and business models in e-publishing
• Business planning and financial investment appraisals
• Target groups: identifying and analysing customer requirements

Managing Digital Projects

• Exploring the difference between managing print and digital projects
  - Specifying requirements
  - Project roles and responsibilities
  - Planning and scheduling
• Forms of e-publishing and their demands on project management:
  e-books, apps and other multi-media forms of publication
• Effective workflow organization and data management

Product Development

• New devices and platforms − Planning e-products
• Developing content for digital services:
  design, creation, management and success factors
• Mobile publishing: e-books, apps & co.

Managing Internet Portals: Content, Commerce, Community

• Analysis of online platforms, target groups and segments
• Business and revenue models for publishers
• Design, structure and launch of communities
• Social media and Web 2.0 applications

Digital Marketing

• Definition, purpose and scope of digital marketing
• Creating a digital marketing plan
• The complete array of e-marketing tools, from search engine marketing to viral and social-media marketing
• Gathering and managing digital data: ad servers, browsers, targeting, reporting
• Measuring online advertising effectiveness

Certificate in digital publishing
Upon completion of this program, you will receive a recognized publishing certificate from the Akademie des Deutschen Buchhandels (ADB), which is one of Germany’s leading media academies with over 3,500 participants in its training events and 250 different seminars each year.

Methods
Lectures, group exercises, best practices, case studies, discussions.

More Information and Registration

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